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Rich Snippets WordPress Plugin


Short notes

Version 2.3.0 has been released. Wohooooo!
Thanks for your awesome feedback! I really appreciate both, the feedback and the ideas you share with me. Please keep on doing this and check out the roadmap below on what’s coming in the next versions!

Requirement notes:

  • Please read the requirements before you buy (PHP 7, etc.).
  • There is no guarantee that Rich Snippets will show up on your search results as this is totally up to the search engines.

Rich Snippets for WordPress version 2

Yey! I did it: after many years on the market this plugin got a major overhaul and is now ready in version 2. Please verify yourself how this plugin can save you a ton of work.

What are Rich Snippets?

A Rich Snippet displays additional data such as images, star-ratings, etc. in search results. In order to get this to work, you must incorporate (in any of the following open standards: microdata, microformats or RDFa, and JSON-LD ) in your web pages. Sounds complicated? Yes, it is. At least for most people who don’t know how to code.

That’s why this the Rich Snippets WordPress Plugin is made for! In Version 2. no coding is needed. No single line. What you need is the basic knowledge of how works. Don’t know what it is? I got you covered! Just watch this video.

Recipe Before After Example

What is

“ is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet”. This is what the official website at says on its home page. The project was founded by Google, Microsoft, Yahoo and Yandex as a shared vocabulary to provide search engines and other applications with structured data.

If you add some of the so called schemas to your website, search engines will have a better understanding of the things on your sites. For example, you can tell them:

  • where the header is;
  • what the main item (like the blogpost content) is;
  • who the author of a blogpost is;
  • what topic you’re writing about (like product review);
  • what rating you give to products and other things;
  • and many more.

It’s nearly endless. You can find a full list of schemas on the website.

Search engines understanding when you're using rich snippets.

Is it important for SEO?

Of course it is. is out for years now and has been tested very well. So it’s not a “hype” anymore. Search engines using it frequently as mentioned above:

  • Search Engines are showing Rich Snippets and Rich Search Results that provide more information to the end user (like images, ratings, etc.).
  • Google Webmaster Tools shows up structured data in its Search Console website.

So it’s not a secret that using structured data has become an important ranking factor.

Search Console shows Structured Data

How can I add structured data?

A few years ago you would have needed at least a deep understanding of and how to add microdata to your HTML markup. Problems are:

  • People don’t know how to add markup.
  • People don’t know how to code.
  • Some markup can only be included by modifying the theme directly (that means that your theme is no longer updatable out of the box).
  • Theme and plugin authors rarely care about in their own products.

Sounds nearly impossible, right? But I have a solution to that:

Use the Rich Snippets WordPress Plugin today and you don’t need a single line of code! Just a good understanding of how structured data works. Don’t know how it works? Just watch this video.

No Coding need. Just point and click.

Awesome fact in May ‘18

Last month SearchEngineJournal wrote about the fact that structured data can improve targeting. And the coolest thing is that Google confirmed it! Here are some more facts

Awesome fact from Nov. ‘17

From a research paper put together with the team at WordLift, presented at SEMANTiCS 2017, TorqueMag documented that structured data is compelling from the digital marketing standpoint.

For the design-focused website, after three months of using structured data and Rich Snippets on their WordPress website they saw the following improvements:

  • +12.13% new users
  • +18.47% increase in organic traffic
  • +2.4 times increase in page views
  • +13.75% of sessions duration.

Isn’t it awesome? You can do it, too! With this plugin.

Who build it?

The developer of the plugin

Hey there!

My name is Florian but you can call me “Flo”.

I’m the developer behind the Rich Snippets Schema Plugin and do general web development for over 17 years now.

About six years ago I’ve specialized in doing WordPress plugins only. And as you might expect: I’m really passionate about what I do (who else can truly say that?).

Hopefully you can feel my passion in the all new Rich Snippets Plugin which is now in version 2! Yey!

This plugin will skyrocket structured data on your site! If you have any questions and/or ideas to make this plugin even better, feel free to contact me. Otherwise: Let’s get started!

Changelog and Roadmap

  • 2.7.0 (Work will start when 2.6.0 is released) – Add your feature request here.
    • Planned: Gutenberg support.
    • Planned: Remove deprecated plugin version.
  • 2.6.0 (Work will start when 2.5.0 is released) – Add your feature request here.
    • Planned: Allow to target Archive pages, Category pages, Homepage, Search Results page
    • Planned: Include Tags of posts.
    • Planned: Categories of a post.
    • Planned: Breadcrumbs
  • 2.5.0 (Work will start when 2.4.0 is released) – Add your feature request here.
    • Planned: Live-Check if snippet is correct.
  • 2.4.0 (Currently working on) – Add your feature request here.
    • Planned: Inline-Support with a lot more videos that explain how to use the plugin.
    • Planned: Allow to deactivate a license.
    • Planned: AMP Support
  • 2.3.8 (May 25, 2018)
    • Fix: Yoast SEO Primary category did not return a value
  • 2.3.7 (May 18, 2018)
    • Added link to feature requests page
    • Feature request page: child comments are now hidden
    • GDPR: add checkbox for GDPR compliance when a feature request is ready for being sent
    • Fix: Support menu did not appear
    • Support page: added missing </h1>
    • Fix: Only redirect global snippets submenu if plugin has been activated
    • Usability: Added placeholder for the new-property-input field so that users know that this is not a value-field
  • 2.3.6 (May 11, 2018)
    • Separated global snippets submenu from the main menu to allow setting up different capabilities. See this post for more information.
    • Fix: set correct filter and action hook names for menu items.
    • Updated language translations
    • Create new “global snippets” sub menu and redirect to the new main menu.
  • 2.3.5. (Apr. 24, 2018)
    • Fixed “Not found” error when adding new properties.
    • Fix issue with JavaScript triggering a console warning on 404 errors
    • Fix issue with PHP-warnings popping up if no snippet-properties are defined.
  • 2.3.4. (Mar. 26, 2018)
    • Allow to set “Direct text input” and “Post meta field” for DayOfWeek class
  • 2.3.3. (Mar. 26, 2018)
    • Allow to select “Direct text input” for class
  • 2.3.2 (Mar. 7, 2018)
    • Fix: hentry and vcard CSS classes have always been removed, even when the settings-checkbox wasn’t checked
    • Removed “Surround comment section” option as this is no longer valid schema
  • 2.3.1 (Mar. 1, 2018)
    • Remove option to surround main content (as this is no longer supported)
    • Rollback: Remove blue colors; bring table column for the name back; remove animations
    • Add 5-Star-Rating/100-Points-Rating to property as well
    • Fix: 5-Star-Rating/100-Points Rating did not work when a property has just been added
    • Automatically check parents overridable when child-property has marked overridable
    • Added more predefined global snippets. Corrected others.
    • Updated language translations
  • 2.3.0 (Feb. 12, 2018)
    • New: Made snippet view more user friendly.
    • New: Allow to choose more snippet sub-classes.
    • New: Feature Requests in the plugin.
    • New: Allow to search the FAQ right within the plugin.
    • New: Made plugin compatible with the latest EU privacy law.
    • Fix: Select box can now be closed properly.
    • Fix: plugin update window generated a PHP fatal error if third party plugin may use the ‘plugins_api’ filter the wrong way
    • Fix: make sure WordPress refreshes its CSS/JS cache when changes have been made to the plugin CSS and JS files
    • Fix: Make sure 2xx response codes a recognized correctly when connecting to the WP-Buddy API
  • 2.2.9 (Jan. 28, 2018)
    • WooCommerce rating fix: ratingCount and ratingValue were filtered if there were no ratings.
    • Post content fix: shortcodes were not transformed properly.
    • Fix: plugin removed QuickEdit on all post types.
  • 2.2.8 (Jan. 25, 2018)
    • Fix: Star rating / 100points rating did not work on singular posts
  • 2.2.7 (Jan. 18, 2018)
    • Allow meta_value to be added on more snippet properties
    • Fixed some issues regarding meta values
  • 2.2.6 (Jan. 16, 2018)
    • Fix issue with wrong parameter-name for WooCommerce offers (priceCurrency instead of currency)
  • 2.2.5 (Dec. 20, 2017)
    • Custom ID: only return the value the user had integrated to be more flexible when choosing a name.
    • Fix: Some pages did not load correctly on every second page impression if it had a custom snippet and one of the properties had a “Custom ID” value.
  • 2.2.4 (Dec. 29, 2017)
    • Adding timeout to WP-Buddy requests (just in case the server doesn’t respond within 5 seconds)
    • Fix issue with AggregateRating and Duration times not being transformed to the right format when outputting the value to JSON+LD.
    • Fix: Do not show empty snippets (snippets that do not have any properties) on the frontend)
    • Fix JS error (no error class found)
  • 2.2.3 (Dec. 20, 2017)
    • Fix: Site-Icon URL appeared on top of frontend pages.
  • 2.2.2 (Dec. 20, 2017)
    • Fixed: Referenced snippets did not show up
    • Updated German language translations
    • Updated predefined article snippet to not longer use the “reference to post content” option
  • 2.2.1 (Dec. 19, 2017)
    • Fixed an issue where some users got a weird output on their pages.
    • Fixed an issue with broken JSON+LD code on the frontend.
    • Marked “Reference to Current Post Content” in the dropdown as deprecated.
    • Removed frontend content snippet.
    • Automatically include the post content, even when “Reference to Current Post Content” has been chosen.
    • Updated missing language translations.
  • 2.2.0 (Dec. 18, 2017)
    • New: Allow to overwrite global snippet values. Yeah!
    • New: There is now a 5-star- and 100-points-rating. Super simple to setup.
    • New: Partial WooCommerce integration (allows to automatically create Offers for simple and variation products, SKU and the built-in WooCommerce rating system).
    • New: Allow to read metadata from posts (that means you can read from simple Advanced Custom Fields now).
    • New: Allow to include Yoast SEO metadata.
    • PHP 7.2. support.
    • Fixed: references are not working any longer. So all texts will be included directly into the snippets.
    • Small bugfixes and updated language translations.
  • 2.1.4 (Dec. 6, 2017)
    • Get rid of select2/selectWoo JavaScript as it leaded to too many issues with many plugins and themes. Please don’t forget to flush your browsers cache after updating.
  • 2.1.3 (Dec. 3, 2017)
    • Fix: Post snippets showed different values (internal caching issue)
  • 2.1.2 (Nov. 30, 2017)
    • Fixed the error “Missing parameters: schema_type, return_type” on some hosts (GoDaddy and maybe others)
  • 2.1.1 (Nov. 17, 2017)
    • Fixed an issue where properties could not be loaded when WooCommerce is installed
  • 2.1.0 (Sept. 11, 2017)
    • Allow to re-activate the old plugin if – in any case – the user still need it.
    • Fix issue with post types other than ‘global snippets’ will have hidden publish settings
  • 2.0.0 (Sept. 7, 2017)
    • Added Required PHP tab in plugin header. Added readme.txt
    • Clear global snippet cache once the user hits the “reinstall predefined” button
  • 2.0.0RC9
    • Allow to select a post meta field
    • Don’t cache anything from frontend if debug mode is set to ON.
  • 2.0.0RC8
    • Fix issue with video preview image is too big on global snippets page
    • Updated german language translations
    • Add a help message to the global snippet section
    • Fix: Adding a ruleset did not work on post-new.php edit screen
    • Fix: item properties which allow to select a “thing” should show all schema types
  • 2.0.0RC7
    • Fixed issue with plugin not removing its data after uninstallation
    • Fixed a PHP fatal error when the plugin tried to use the WP-Buddy API
    • Add some more elp descriptions on the settings page
    • Move deprecated plugin to its own directory. Otherwise WordPress will recognize it as a standalone plugin during manual upload installation.
    • Remove unused code due to the fact that the icon was placed directly into the menu item.
    • Remove snip logo from intro page.
    • Display users first name on intro page.
  • 2.0.0RC6
    • Fix: Do not send the purchase code but use auth headers to send the purchase code in order to get the proper file for updating
    • Fix: Got error while updating a file (purchase code must be sent via authorization header)
    • Fix an issue where WordPress tries to update a plugin but no plugin URL was received by the API
  • 2.0.0RC5
    • Added missing DocBlocks
    • Fix: Settings page did not appear when language has been changed
  • 20.0RC4
    • Added help video
    • Fix: bring back settings page after renaming first menu item (!)
  • 2.0.0RC3
    • Added snip icon and renamed first menu item. Changed language translations accordingly.
    • Fix layout problem in sub-properties
    • Fix table layout problem in Chrome
    • Load translation files on REST init
    • Fix issue of not loading JS files
  • 2.0.0RC2 (Aug. 25, 2017)
    • Fix translation errors
    • Add “old PHP version” warning on plugin list
    • JS: Properly renamed $this to self
    • Added missing translation
    • Renamed REST routes
    • Updated language translations
    • Update licensing texts.
    • Move view.php to subfolder
    • Allow to uninstall the old part
    • Remove error logging when doing REST requests to wp-buddy
    • Fix PHP warning when WordPress checks for updates internally
    • Link to the blogpost that helps users to upgrade
    • Fix PHP warnings when plugin gets renamed.
    • Back compat: rename main plugin file
    • Fix issue where an update has shown up even if there was no update.
    • Fix description spelling mistake
  • 2.0.0 RC1 (Aug. 24, 2017)
    • Completely rewrote the plugin from the ground up. Old version is still included and marked as deprecated.
  • 1.6.3 (Mar. 19, 2017)
    • Fixed an issue where the plugin checks for updates multiple times
  • 1.6.2 (Aug. 12, 2016)
    • General compatibility with WordPress 4.6.
    • Fix a WordPress warning on get_currentuserinfo() usage
    • Fix: load translation files even when the plugin folder has been renamed
  • 1.6.1 (Nov. 30, 2015)
    • Fixed an issue with the event example shortcode.
    • General compatibility with WordPress 4.4
  • 1.6.0 (Oct. 26, 2015)
  • 1.5.0 (Aug, 15. 2015)
    • New: added uninstall.php for a clean uninstallation
    • General compatibility with WordPress 4.3
  • 1.4.8 (Jul, 29. 2015)
    • Fix: Some CSS will break the normal “Add media” modal window.
  • 1.4.7 (Jul, 22. 2015)
    • Some cosmetical CSS changes
    • General compatibility with WordPress 4.3
  • 1.4.6 (Dec, 17. 2014)
    • General compatibility to WordPress 4.1 (tested with RC-1)
    • Fix: Now allowing to edit “delete_posts” capability
  • 1.4.5 (Nov, 06. 2014)
    • Fix: Fixes an issue when used together with wpMandrill (giving you the error: “wp_mail() has been declared by another process or plugin, so you won’t be able to use Mandrill until the problem is solved.”)
  • 1.4.4 (July 15. 2014)
    • Replaced a deprecated jQuery function that was used in the plugin
  • 1.4.3 (May 27. 2014)
    • Fixed a problem where a post couldn’t be saved when capability handling has been deactivated
    • New retina icon in the backend
  • 1.4.2 (Dec, 16. 2013)
    • Updated WP-Buddy Framework again. Fixes a bug where the plugin checks for updates too often on certain WP installations
  • 1.4.1 (Nov, 21. 2013)
    • Updated WP-Buddy Framework (especially the update functionality which – in some cases – checks for updates too often)
  • 1.4 (Nov, 05. 2013)
    • New: Easy-to-use Editor button for WordPress’ built-in visual editor
    • Some language updates
  • 1.3.3 (Oct, 25. 2013)
    • Fixed an issue where the capability handling did not work in WordPress 3.7
  • 1.3.2 (Oct, 25. 2013)
    • Fixed an issue where the plugin breaks because of WordPress 3.7
  • 1.3.1 (Aug, 19. 2013)
    • Solved an issue where the page load takes a real long time because the plugin permanently checks for updates
  • 1.3 (July 31, 2013)
    • Making the plugin compatible with WordPress 3.6
    • Updated WP-Buddy Plugin Framework
    • Moved languages files to a new directory
    • Updated the examples
    • Made language files available on github
  • 1.2.2 (Apr. 09 2013)
  • 1.2.1 (Apr. 02 2013)
    • Update to the latest WP-Buddy Plugin Framework (compatibility with other WP-Buddy products)
  • 1.2 (Mar. 25 2013)
    • Improved compatibility with other WP-Buddy products
    • Solves the problem that WooCommerce could not be edited
    • Some other bugfixes
  • 1.1.3 (Feb. 7 2013)
    • Updated the examples that get installed automatically during the first activation of the plugin
    • New: Integrated some helpful links on the shortcode editing screen
    • Some other bugfixes
  • 1.1.2
    • Solves the problem that the examples could not be installed
  • 1.1.1
    • New: Adds the possibility to manage who can add new shortcodes
    • New: completely replaced the capability functionality in v.1.1 with a new capability engine which writes the new capabilities directly into the database (where it should be). Now it‘s possible to use WordPress‘ current_user_can() function to check whether a user can modify the current page type.
  • 1.1
    • New: Adds the possibility to manage who can access the shortcode post type (uses WordPress‘ built-in capabilities and roles)
    • The shortcode menu-icon has been updated
    • Adds the possibility to use shortcodes in text widgets, too.
  • 1.0 (Nov. 21 2012)
    • The first version of this plugin
  • Click here for a full version history of the Rich Snippets WordPress Plugin


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Important notes



1512 sales
as of June 10, 2018
Elite Author
Last Update May 25, 2018, 8:22 am
Software Version WordPress 4.9.x, WordPress 4.8.x